Legos is celebrating International Women’s Day … by launching a Future Builders ad campaign to celebrate all the girls who love to build with Legos. The new campaign allows parents to load a digital photo of their child holding their proudest Lego build and transform it into an ad-like poster. Parents can simply visitLEGO.com/futurebuilders, answer a few questions about their child’s creative process, upload an image, and they’ll get a unique poster emailed back to them. Parents can then share that poster with the #LEGOFutureBuilders on social media if they want. (The Brothers Brick)
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